Marketing Manager Resume Sample
Frederick W. Montrose
Address: 541 E. 22nd Street; Cheyenne, WY.
Phone: (307) 516 3278
Email: [email protected]
Current Job: Marketing Manager; Local Government of Cheyenne, Cheyenne, WY.
Objective
8 years experience as a Marketing Manager for various entities, a member of the American Marketing Association (AMA) and a career punctuated with quantitative results that have consistently met or exceeded targets. Over the years I have continued to expand my skill set; evolving from traditional marketing to receiving certification in SEO, Digital Marketing and Content Marketing. I hope to land the position of Marketing Manager for Cromwell Incorporated and share my expertise in bridging traditional retail through the era of digital.
Skills
- 8 years as an accomplished Marketing Manager for various companies and organizations.
- AMA Member since 2015.
- Bachelor Degree in Business Management; University of Wyoming, 2017 to 2015.
- Certified in Digital Marketing – University of Mary, 2016.
- Certified in Content Marketing – University of Mary, 2016.
- Certified in SEO – University of Mary, 2015.
- Creative under pressure.
- Strong communication skills.
- Thrives within a team environment.
- Goal-oriented.
Work Experience
Marketing Manager; 2017 to present
Local Government of Cheyenne; Cheyenne, WY..
Duties and Responsibilities
- Conceptualizes, implements and manages the direction of marketing programs that are specifically designed to boost tourism in the city of Cheyenne.
- Leads and collaborates with a staff of 25 to develop campaigns and strategies using both digital and traditional methods of marketing.
- Conducts market research to determine target market, demographic specifications, typical buyer’s profile, industry trends and developments.
- Coordinates with various media outlets, publications and online communities on distribution and posting of all marketing content.
- Reviews both online and business analytics; prepares report for discussion with key local government decision makers.
- Tourism in Cheyenne has increased by 104% on a year to year basis since 2017.
- Hotel occupancy has increased by 74% on average since 2017.
- Total revenues from Tourism in Cheyenne has increased from $12.1 Million in 2016 to $77.7 Million in 2016.
Marketing Manager; 2017 to 2017
Springhill Suites by Marriott; Cheyenne, WY.
Duties and Responsibilities
- Spearheaded marketing campaigns for Springhill Suites for the purpose of increasing revenues and occupancy rates.
- Managed a team of 10 staff which handled both traditional and digital or online based marketing campaigns of the hotel.
- Conducted market and marketing research as bases for the Creative Brief; carried out customer surveys through email, comment cards and personal interviews.
- Oversaw hotel’s social media accounts; created content for hotel’s blog page and relevant community websites.
- Springhill’s occupancy rate improved by 91% from 2015 to 2017.
Marketing Manager; 2015 to 2017
Platinum Horseshoe Grill and Bar; Cheyenne, WY.
Duties and Responsibilities
- Developed, implemented and tracked the performance of marketing campaigns designed to increase profitability by focusing on high margin items, improving the rate of turnover, increasing the average check per customer and introducing high value menus.
- Collaborated with Accounting and Finance department to create the marketing and promotional budget.
- Met with suppliers, associates and restaurant creditors to negotiate contributions and discounts from their Marketing Support Fund which would be used to push new promotions and party packages.
- Managed, updated and moderated content on restaurant’s website, community blog sites and social media accounts.
- Platinum Horseshoe had a record breaking revenue year in 2016 by generating $557,112 in sales beating the previous best of $441,543 in 2015.
Education
College
Bachelor Degree – Business Management
University of Wyoming
Cheyenne, WY.
2017 to 2015
High School
Triumph High School
Cheyenne, WY.
1998 to 2017
Certifications:
- Certified in Digital Marketing – University of Mary, 2016.
- Certified in Content Marketing – University of Mary, 2016.
- Certified in SEO – University of Mary, 2015.
Personal information
Status: Married with 1 child
Date of Birth: May 12, 1985
Hobbies include squash, rollerblading, poetry
Marketing Manager Resume Skills List
Think you’re cut out for the job? First your Marketing Manager skills list must sell your qualifications to the Hiring Manager.
With a resume, you are marketing and promoting your skills and abilities to the potential employer. How should you package yourself? In every industry, product differentiation is crucial. Your resume for Marketing Manager should answer the question, “Why should you hire me?”
- Education.If you have a Bachelor Degree in Marketing or a related business course, you are already several steps ahead of those who only finished high school or an Associate Degree. But the same can be said if you are matched against a candidate who has a Master’s Degree in Marketing. Higher education will give you an advantage. But it’s not the end of the game if you know how to capitalize your strengths in the resume.
- Certification.Here’s one way to level the playing field if others have higher educational attainment. Get certified in important disciplines like SEO, Digital Marketing, social media marketing, content marketing and graphics design. Collectively certifications may not overcome a Master’s Degree but it will definitely pull you in closer to the race.
- Associations.Becoming a member of a noted marketing association can put you at the same platform as candidates with higher education or the longer tenure. Membership shows you are serious about building a career in the field of marketing and in maintaining industry-accepted standards. It is a great way to network for important contacts. In our sample resume for Marketing Manager, the candidate Frederick, is a member of the American Marketing Association.
- Grace Under Pressure.In our “Skills” section, we put this down as “Creative Under Pressure” which is very much appropriate. Creativity means having the ability to extend past your limits. This can be very difficult when there is a deadline. Tasks such as coming up with a tagline, a branded value proposition and even an opening or closing paragraph can be quite a challenge when the element of time is involved.
- Enjoys Learning and Updating Skills.Marketing is never a passive activity. If you want to be an effective marketer who consistently produces results, you must constantly update your skills by learning new theories, strategies, processes and techniques. This is especially true in the age of the Internet where consumers have easy access to information. Tastes and preferences can be influenced and change without warning. As a Marketing Manager, you must always be on top of your game.
Marketing Manager Resume Objective
Approach your Marketing Manager resume objective with strategy and purpose. Ask yourself, “What skills would generate the greatest amount of interest from the company?”
The answer of course, lies in the job post. Review it carefully. Note down the specific skills required for the position. Then assess your own qualifications and determine if you can comply.
In our sample resume objective for Marketing Manager, it seems that tenure was listed as an important qualification. This is why we led off with Frederick’s 8-years experience as a Marketing Manager which we validated by implying a history packed with accomplishments.
Finally, we gave a breakdown of his specializations as a Marketing Manager. We can assume that the potential employer, Cromwell Incorporated is focused heavily on digital marketing.
Frederick, fortunately, invested time and resources getting certified in key disciplines in digital marketing. His efforts may be rewarded with a new employment contract.
Marketing Manager Resume Format
With marketing, success can be quantified. You should be able to prove that you delivered results for your previous employers or clients. Thus, you should capitalize on the advantages of the reverse chronological for your Marketing Manager resume format.
The reverse chronological format places greater emphasis on your most recent tenure which is what all hiring managers will be looking at.
In our sample job description for Marketing Manager, we set up Frederick’s accomplishments by summarizing the scope of work. The final bullet point will be his most notable accomplishment which would be substantiated by figures.
We did this all the way to his earliest experience as Marketing Manager. It will show the potential employer that wherever Frederick planted his flag as a Marketing Manager, he always delivered results.
Entry Level Marketing Manager Resume
If you’ve had previous success in marketing-related work, you should have very little trouble landing the job even with an entry level Marketing Manager resume.
The first thing you should do is to get your hard skills in order. Hard skills are your technical qualifications. Are you certified in SEO, digital marketing and other online based methods?
Put these skills front and center so that the prospective employer can see that the company will not have to spend much time and money training you.
Second, use the resume objective to tell the person reviewing your application why you want to become the Marketing Manager or why you chose to switch careers. You can be rest assured hiring managers read objective statements.
Lastly, if you are presently employed in a job that is not directly related to the field of marketing, review your scope of work and list down tasks that are similar to what marketing managers do.
Marketing Manager Resume Writing Tips
Would you publish or distribute marketing content without reviewing it? Sometimes the smallest mistakes or oversights can spell the difference between a new job and getting back to the grind. Go over our Marketing Manager resume writing tips to be sure your application can do the job:
- Check the Details – Make sure you have complete contact information. Use a professional email address. Write down the exact name of your previous employers. You don’t know how the Hiring Manager will view your application. Don’t take chances and get the correct details down.
- Check for Grammar and Spelling Errors – Marketing copy will spelling or grammar errors takes attention away from the message. The same can be said about your resume. Use a spell checker or have a trusted friend give your application a once over. Do not submit until you are 100% sure it is error-free.
- Provide Figures and Numbers – We already mentioned this earlier, but it pays to give you a reminder. If you will state your accomplishments or results delivered for employers, always substantiate them with real or actual figures.
